CEO

Area of responsibility: Marketing, engineering and new production lines, quality management, R&D and pilot production, own sales channels (Alenka retail chain; own online store), diversification projects; launch, distribution and sales of new products; e-commerce.

Operations management (В2С, В2В), management of the in-house retail chain (200 stores, 4 regions of Russia), transportation, and warehousing logistics, marketing service.
Company turnover: RUB 7.5 bln a year. Division staff of 700 employees.
Key achievements:
Developed the long-term strategy and submitted it for approval.
Redesigned the flagship brand.
Reformed the Sales Department.
Developed and implemented the retail chain strategy.
41.3% growth in B2C product sales (ready to cook food, sausages/smoked meat products, frozen semi-finished goods) in 2019/2018.
52% growth in B2C products gross margin.

Wholesale and retail online store (over 1,000 SKUs)
Development of the company's marketing strategy
Global procurement
Developing and implementing of a communication strategy (contextual advertising, SMM, e-mail marketing)
Website redesign
Organization of logistics for wholesale and retail orders
Opening an off-line store

Business management of the B2C unit (mayonnaises, margarines, spreads, sauces, ketchups, snacks).
Key brands: Ryaba; Astoria; Kremlevskoe; Khozyayushka; Stepanovna.
Boosting of major KPIs at the business unit (net profit of the business line, market share in major categories, efficiency of sales organization, etc.)
Marketing management, trade marketing.
Production planning and planning of in-house finished goods movement.
Customer Service Department supervision.
Planning and implementation of start-up projects in categories new for the company.
Developing standards and procedures for both the company and business unit.

Board Member at Rusprodsoyuz (Russian professional union of food manufacturers and food suppliers) in 2015-2016

Key achievements:
- business unit's net profit growth by 700%
- margin growth by 300%
- gross revenue growth by 100%
- winning the market leadership in the key categories:
growth in mayonnaise market from 14% to 19%, winning the market leadership in the category sauces with AstoriaTM by growth from 3.5% to 38%, winning the market leadership in the category
HoReCa by growth from 3% to 20%.
Development of the market share in 2016 in the categories of spreads and margarines by 35% and 50%, respectively.
The company key brands are multiple award winners of the Product of the Year and People's Choice Brand.
Over a hundred projects have been launched in different business areas, from an IT platform implementation at the Sales Department to manufacturing process management in new product categories, and recipe optimizations.

Key brands: Ryaba, Khozyayushka, Kremlevskoe, Sdobri, Astoria.
Sales Department supervision.
Execution of a business plan in terms of the department's net profit.
Long-term and mid-term planning, strategy making, department budgeting.
Interaction with Marketing Department in order to develop a pricing and marketing policy.
Control of commodity-based and monetary resource distribution.
Control and improvement of business processes at the Sales Department.
Developing a supply chain. Development and submitting for approval of trade terms for all customer types.
Control and development of the Chain Customer Department.
Negotiating with key distributors and national and local distribution networks.
Efficient area coverage with exclusive teams (over 50 regions of Russia and the CIS countries.)
Selection, training and development of the sales team.
Management of the Customer Service Department.
Management of regional trade marketing departments.

Developing operation and structure of sales in Russia for the Modern Trade channel from scratch.
Sales management in Russia for the Modern Trade channel.
Execution of the division's sales plan.
Developing the strategy of the Group for the Retail Chains channel.
Developing, submitting for approval, and implementing of trade terms for national and local chain operators.
Planning and submitting for approval of development budget for chain customers and budgeting mechanisms.
Preparing for commercial negotiations and negotiating with international, national, and local chains.
Arranging and optimizing the logistics processes.
Control of regional directors and regional managers at national and local chains (as to report drafting and reporting processes)
Drafting of legal documents to increase sales instruments efficiency.
Preparation and submitting for approval by the Group of necessary procedures regarding the rules of decision-making and contracting

Execution of the sales plan within the district.
- Weekly control of maintenance of the target inventory at the distributors' warehouses.
- Negotiating with distributors and largest subdistributors of the district to meet the company's targets.
- Control of accounts receivable.
- Supporting the Nestlé product range distribution, setting goals for the sales staff, development, execution, and field control of promotion events.
- Supporting marketing and trade marketing programmes, performance control.
- Tracking the compliance with recommended prices by all sales channels (control of selling prices set by distributors, subdistributors, wholesalers, and chains), conducting necessary negotiations. Field control of compliance with recommended prices.
- Developing the sales pattern and area coverage.
- Selecting, training and developing of talents, from Field Sales Managers to Merchandisers.
- Sales team development (over 60 direct subordinates), giving instructor-led and field trainings, semi-annual certification.
- Budgeting for the sales channel coverage, distribution, and merchandising. Trade marketing budget planning.

Management of local key outlets. Negotiating, discussing contract terms and conditions, entering into contracts with chain companies